Testing, 1, 2, . . .

Welcome to our blog! Inspired by the ruminations of others on marketing (especially Grant McCracken at This Blog Sits At), we decided to start our own blog. Look out for occasional pieces and commentary on marketing, strategy, market planning and (mostly micro-) economics, especially with a quantitative flavour. If there’s one thing were agin, it’s management-by-anecdote.

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