{"id":825,"date":"2009-08-04T13:18:50","date_gmt":"2009-08-04T13:18:50","guid":{"rendered":"http:\/\/meeseeks:5080\/blog\/?p=825"},"modified":"2009-08-04T13:18:50","modified_gmt":"2009-08-04T13:18:50","slug":"a-salute-to-flo-skelly","status":"publish","type":"post","link":"https:\/\/vukutu.com\/blog\/2009\/08\/a-salute-to-flo-skelly\/","title":{"rendered":"A salute to Flo Skelly"},"content":{"rendered":"

Watching Season 2 of Mad Men\u00a0<\/em>with its arc of the rise of a female copywriter (Peggy Olsen, played by Elisabeth Moss), I was reminded of that real pioneer woman in advertising, Florence Skelly<\/a>, who died in 1998 aged 73.\u00a0 I never had the good fortune to work with her, but I have worked with lots of people who did.\u00a0 The stories about her were legion.\u00a0\u00a0\u00a0 I recall especially hearing about a series of detailed presentations she gave in the mid-1990s on the attitudes and aspirations of teenagers \u2014 those in what we would now call late GenX and early GenY \u2014 a group she seemed to know better than any other researcher around.\u00a0\u00a0 The irony was that she herself was at the cusp of her eighth decade!
\nInterestingly, season 1 of Mad Men <\/em>had a couple of scenes involving market researchers, but the one woman was a PhD psychologist with a Central European accent, apparently unable to be creative and clearly\u00a0instantiating a different (albeit then-common) archetype to Flo Skelly.
\nOn Mad Men<\/em>,\u00a0 a reminder that Ta-Nehisi Coates<\/a>, mashing Karl Rove,\u00a0last October captured the demographic of the typical viewer with great precision:<\/p>\n

Even if I’ve never met you, I know you all. You guys are that dude at the country club with the beautiful date, holding a martini and a cigarette, standing against the wall and making snide comments about all the CSI-viewers who pass by. And you’re also a Muslim. Can’t forget Muslim.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Watching Season 2 of Mad Men\u00a0with its arc of the rise of a female copywriter (Peggy Olsen, played by Elisabeth Moss), I was reminded of that real pioneer woman in advertising, Florence Skelly, who died in 1998 aged 73.\u00a0 I never had the good fortune to work with her, but I have worked with lots […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,21,34,47,48],"tags":[],"class_list":["post-825","post","type-post","status-publish","format-standard","hentry","category-advertising","category-culture","category-heroes","category-market-planning","category-marketing-data","p1","y2009","m08","d04","h13"],"_links":{"self":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/posts\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/comments?post=825"}],"version-history":[{"count":0,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/posts\/825\/revisions"}],"wp:attachment":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/categories?post=825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/tags?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}