{"id":226,"date":"2008-11-14T16:42:29","date_gmt":"2008-11-14T16:42:29","guid":{"rendered":"http:\/\/meeseeks:5080\/blog\/?p=226"},"modified":"2008-11-14T16:42:29","modified_gmt":"2008-11-14T16:42:29","slug":"class-struggles-at-the-check-out","status":"publish","type":"post","link":"https:\/\/vukutu.com\/blog\/2008\/11\/class-struggles-at-the-check-out\/","title":{"rendered":"Class struggles at the check-out"},"content":{"rendered":"<p>Newcomers to Britain usually notice the pervasiveness of the nation&#8217;s class system.\u00a0 This is a country which even has two classes of stamps!\u00a0 The British supermarket chains have long been a battleground of the class struggle, with some offering mainly own-label, discounted\u00a0products, and others offering mainly own-label, premium-priced products!\u00a0\u00a0 I can recall an elderly\u00a0neighbour once asking me which of the several nearby supermarkets I shopped at, and then saying, &#8220;I&#8217;m so pleased!&#8221; when I gave an answer which she thought demonstrated that we were in the same social class.<br \/>\nNow there is <a href=\"http:\/\/www.guardian.co.uk\/business\/2008\/nov\/13\/sainsburys-supermarkets-retail-budget-sales1\" target=\"_blank\" rel=\"noopener\">news<\/a> that some of the chains are heading down-market, in order to take advantage of the recession.\u00a0\u00a0 But how to do this without losing your current market-position\u00a0image,\u00a0nor those customers still able and willing to pay premium prices?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newcomers to Britain usually notice the pervasiveness of the nation&#8217;s class system.\u00a0 This is a country which even has two classes of stamps!\u00a0 The British supermarket chains have long been a battleground of the class struggle, with some offering mainly own-label, discounted\u00a0products, and others offering mainly own-label, premium-priced products!\u00a0\u00a0 I can recall an elderly\u00a0neighbour once [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,47,49],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","hentry","category-culture","category-market-planning","category-marketing-strategy","p1","y2008","m11","d14","h16"],"_links":{"self":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":0,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"wp:attachment":[{"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vukutu.com\/blog\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}